CAMPO DE' FIORI participated in the 50^th China (Shanghai) International Furniture Expo independently for the first time in Shanghai, where CAMPO DE' FIORI shone brilliantly and fully demonstrated its brand charm and product strength. As a sofa brand with many years of export experience, CAMPO DE' FIORI entered the domestic market and became one of the star brands that attracted the attention of dealers and media at the exhibition after its first exhibition. How did CAMPO DE' FIORI achieve this?

The proportion of investment in product design and R&D is up to 7%

According to the research report shared by Lu Fei of Jingdong Institute of Consumer and Industrial Development at the 2022 China Home Furnishing Dealers Conference hosted by Sina Home, young Chinese consumers mainly focus on three points when choosing sofas: comfort, style and durability.

Coincidentally, CAMPO DE' FIORI's exhibition products give people the impression of the above three items。

The R&D investment of domestic furniture enterprises often accounts for only 1-2% of the overall revenue (based on the financial report data published by domestic listed furniture enterprises). and CAMPO DE' FIORI has invested as much as 7% in product design and R&D, cooperated with well-known European design teams, stood at the forefront of fashion, insisted on original design and hundreds of design patents, which probably explains why CAMPO DE' FIORI products are popular.

CAMPO DE' FIORI participated in China (Shanghai) Family Fair this time, with an exhibition hall area of 800m ²， The design takes Italian style luxury as the main theme, bringing three full leather sofa product series, including design, high-end functions and modernity, as well as dining and sleeping furniture and leather single chairs. The product matrix is rich and complete, meeting the one-stop matching needs of dining and sleeping. According to Sina Home's on-site exhibition and interview, it was found that the dealers who entered the exhibition hall would first be attracted by the beauty of CAMPO DE' FIORI products; After personal experience, the comfort of the product is also amazing; After full communication with the staff, they understood the materials and processes of CAMPO DE' FIORI, and finally were convinced by its quality。

It is reported that CAMPO DE' FIORI has set up design and R&D centers in Europe and China to deeply cultivate overseas markets and have in-depth research on domestic and overseas markets and products. Together with the high investment in product research and development, CAMPO DE' FIORI has created a gold lettered signboard with high appearance, comfort and quality.

Therefore, CAMPO DE' FIORI made its debut at the domestic exhibition for the first time and received a lot of favorable comments. Of course, good products are only the foundation. To do a good job in the domestic market, we need to have a full understanding of local consumers.

Understand the joint venture brand in the Chinese marke

Strong product strength is the inherent advantage of export enterprises. However, when such enterprises turn to the domestic market, they often find themselves acclimatized due to lack of full understanding of the domestic market and consumers.

In this regard, CAMPO DE' FIORI has incomparable advantages over other export enterprises.

In order to break the domestic market, CAMPO DE' FIORI has established a professional operation team with deep understanding and rich experience of domestic dealers and consumers. Gu Jian, general manager of CAMPO DE' FIORI Operation Center, believes that export is about products and trade, while domestic market is about brands and services. He said: “In the domestic market, we should have a market centered awareness. We can produce whatever customers need, so that we can quickly adapt to the market and meet the needs of local consumers.”

Based on the above concept and the rich domestic market operation experience of the team members, CAMPO DE' FIORI has established a channel center and a market center, which is responsible for the layout of stores and marketing; The Market Center specializes in maintenance, operation, promotion and empowerment, and provides adequate service support to dealers.

The existence of the market center is one of the important reasons why CAMPO DE' FIORI stands out among many export to domestic enterprises and is trusted by dealers.

Fully prepared, professional team and clear division of labor promoted the development of CAMPO DE' FIORI. In the first half of this year, the number of stores opened increased by 50% and the sales increased by 70%. Moreover, under the epidemic situation, more than 80% of the stores can make profits, so the brand recognition of the cooperative dealers is very high. Both CAMPO DE' FIORI itself and its dealers are confident in the furniture market.

Be optimistic about the future furniture market

In 2022, due to the constraints of the international environment, epidemic situation, real estate market regulation and other objective factors, the entire furniture market will be in a relatively low state. But Gu Jian believes that this is a good opportunity for brands and dealers to expand their territory.

The epidemic has accelerated the process of the industry. Enterprises that can't keep up with the tide will eventually be eliminated. Enterprises and dealers that understand products and the market will have more room for growth. Gu Jian told the reporter: “In the first half of this year, CAMPO DE' FIORI opened a new dealership because there were many good places available in the mall.”