From July 19 to 22, 2022, CAMPO DE' FIORI's third national elite special training camp [brave the wind and waves and win the future] opened in Houjie International Hotel. The outstanding elites of the national terminal stores gathered together and started a four-day learning trip

Full camp, full of enthusiasm

This special training camp invited outstanding instructors in the industry to train everyone. Through systematic learning and practical drills, it aims to improve the comprehensive strength and market competitiveness of dealer team members.

On July 19, the special training camp kicked off in a speech delivered by Mr. Gu Jian, General Manager of CAMPO DE' FIORI Business Department, introducing the purpose of this training meeting and brand upgrading, and helping everyone to have a deeper understanding of brand strength and brand tonality from the aspects of brand culture, brand positioning, brand development history, brand strength, product design style, etc.

Customized by gold medal lecturers

On the morning of July 19, Mr. Xu Ziming, the gold medal lecturer of CAMPO DE' FIORI, explained the Basic Knowledge of Products. Through the product explanation and in-depth analysis of the industry, students can apply what they have learned, and follow up and serve every customer more professionally.

In the afternoon of the same day, the participants were organized to visit the factory, from the first layer of imported cowhide warehouse to the leather material inspection, cutting to sewing assembly, and then to Italy's top functional frame, motor, and the whole process line, to truly experience CAMPO DE' FIORI's rigorous attitude in selecting materials, ingenious research and development and production process, so that everyone has a clearer understanding of the brand and product quality.

At the time of the launch of CAMPO DE' FIORI new products, students also visited and experienced the 5S standardized exhibition hall. Brand trainers will explain the new products.

Breaking the end, sales first

On July 20, Lin Peilin, a teacher of Jianzhong Zhiye, created a professional practical course of “Building a King of Signing by Consulting Sales”, which carried out detailed explanations and on-site drills from the aspects of welcome and interception, opening ice breaking, sales thinking, forcing orders to be closed, changed the traditional sales model, taught fast closing skills, improved the comprehensive quality and signing ability of sales personnel, and achieved performance growth.

The on-site team members are full of passion. They can use the sales skills taught by the teacher to break the customer's difficult problems and achieve ice breaking. They can achieve sales through multi-dimensional sales thinking and scripts.

Traffic is king playing video number

In the age of traffic, more and more people are turning to various platforms to intercept traffic. On the evening of July 20, Mr. Xie Yongming, the marketing director of CAMPO DE' FIORI, shared the theme of How Novice Play Video Number.

Teach everyone the planning and shooting skills of the video number, and interpret the video topics, shooting ideas and forms, editing techniques, publishing points and other core elements in detail. During the training, everyone was enthusiastic, actively participated in the interaction, and the atmosphere was very active.

Powerful empowerment of soft decoration classroom

In order to solve the problem of consumption experience caused by the change of consumption mode in the market at this stage, people are increasingly pursuing visual enjoyment while paying attention to the feeling of product use. The demand for terminal sales mode and the desire to get a product purchase experience that is real when you see it is more and more high.

For this reason, on July 21, CAMPO DE' FIORI invited Mr. Yang Yang, the founder of a design institute, to help the special training camp, bringing the course “Whole Case Color Matching&Style Analysis” to everyone. It launched a brilliant course teaching from the aspects of style analysis, color matching, space design, soft decoration display, etc. Through the way of theoretical basis+color/soft decoration matching and script writing practice, the students mastered the skills of color matching at the same time It also improves the practical ability of display.

Design drive enabling termina

Explore the value of design, help the growth of design talents, and effectively empower the terminal.

On the last day of this special training camp, we invited the senior design tutor of Kujiale to bring us the “Kujiale Practical Training” course, teaching us the operating skills of design software, design collocation and lighting setting skills, and teaching us the transformation from traditional sales of single products to space collocation sales.

Through interactive experience and practical teaching methods, students can output the initial house type drawing to the panorama effect drawing, integrate product thinking into the design, and better integrate the original products into the space and life.

Every precipitation and effort is helping to grow! The 4-day special training camp was successfully completed. Thank all teachers for their hard work, and thank all students for their serious input. Knowledge is the ladder of progress. In the future, CAMPO DE' FIORI will carry out terminal training from time to time to help dealers' partners “upgrade their distribution”, improve their brand strength, adhere to the three principles of “function”, “sitting feeling” and “health”, and create world-class functional home products suitable for Chinese people, so as to make the home and working space environment more practical and comfortable.